A Life of Creative Adventure
Big imagination. Disciplined Approach.
If asked what his superpower is, Bob would humbly say “creative genius” and that he uses it “mostly for good - and only a small amount of evil.” But Bob knows being creative (genius-level or otherwise) isn't enough by itself. To be valuable, creativity needs to be applied thoughtfully towards a purpose to achieve a goal. The satisfaction of achieving a team goal through careful planning, communication, and determined execution -- is the most satisfying part of his professional and creative life.
What Bob does best: Getting to know people and clients and understanding their needs and objectives. Defining goals and leading creative teams to achieve those goals. He delivers the goods – always.
What Bob wishes he was better at: Liking cats and leafy-green vegetables, and pronouncing the word “legumes.”
In his off time: Bob enjoys reading about quantum physics until he gets confused. He enjoys creating art through drawing, painting, photography and music. He also writes stories he hopes one day will be made into movies. Bob was recently awarded a U.S. patent for a GPS-based story-telling concept which he continues to develop in his free time.
RESUME
PROFESSIONAL SUMMARY
Accomplished creative professional with 17+ years of experience. Currently the Creative Director for Site Industries (d/b/a/ Face2Face Marketing and CemSites cloud software). Bob has previously worked as the the Creative Director for P3 Health Partners (Nevada) and Technosystems, Inc. (d/b/a InventHelp, INPEX, Intromark, ColorPerfect Printing, and Universal Payment Corp.). Specializing in creative leadership, branding, identity, graphic design, video production, animation, photography, television production, advertising campaigns, digital marketing, UI/UX design, and multimedia.
Creator: GPS Entertainment - GPS Theater System
Creator of the “GPS Theater System.” Bob Hohn holds the U.S. patent for entertainment/content triggered by vehicle GPS location and myriad other conditions and variables. The system is intended to provide immersive non-fiction/fiction storytelling, guided tours, games, user-created content etc. Initial content offerings are in pre-production. Partner and investment inquiries are welcome.
EXPERIENCE
July 2018 - Present
Site Industries (d/b/a/ Face 2 Face Marketing, CemSItes Cloud Software) / Creative Director
Creative leadership, branding, identity, graphic design, video production, photography, advertising campaigns, email marketing, digital marketing, and UI/UX design.
January 2013 - Present
Entrepreneur, GPS Entertainment - GPS Theater System
Entertainment/content triggered by vehicle GPS location and myriad other conditions and variables. The system is intended to provide immersive non-fiction/fiction storytelling, guided tours, games, user-created content etc. Initial content offerings are in pre-production. Partner and investment inquiries are welcome.
July 2017- July 2018
P3 Health Partners/ Creative Director & Consultant
Responsibilities include developing P3’s brand and identity, web site development, digital and print marketing materials, video production, print advertisements, branded collateral, trade show materials and signage. Coordinates with outside ad agencies on campaign themes, concepts and deliverables.
2007- 2017
TechnoSystems, Inc. / Creative Director
Produced national television commercials featuring George Foreman. Led all phases of project to include concept development, writing, pre-production through post-production. Results: One of InventHelp’s longest running and most effective television spots to-date.
Built and supervised in-house 3-D animation team. Developed all visual standards, workflow, and production processes. Directed creation of all related marketing materials to promote animation service. Results: Team produces hundreds of animations quarterly. Bringing production in-house reduced costs by 30%.
Provided creative vision and art direction for 10 years in support of INPEX, America’s Largest Invention Show. Directed design of all signage, banners, show programs, handouts, tickets, videos, email creative, print campaigns, displays, and advertising. Responsible for producing hundreds of design and marketing pieces annually.
Led creative team in naming, branding, and designing of all marketing materials for InventHelp’s new technology-driven service the "Virtual Invention Browsing Experience (VIBE)." Results: Sales of the VIBE service doubled those of its predecessor.
Advanced brand awareness and engagement through creation of new video series, "InventHelp on Location." Conceptualized, filmed, and produced documentary-style videos telling client’s invention stories. Results: Series averaged an 80% engagement rate.
Led interface design and front-end web development for the new service "InventHelp’s Virtual Tradeshow (VTS). " This mobile-friendly and easy-to-use application greatly expanded InventHelp’s ability to show client product ideas at numerous tradeshows. Results: The application is one of the company’s most effective software applications to-date.
Directed marketing and creative teams in rebranding of corporate-owned print shop from "Copies for Less" to "ColorPerfect Printing." Results: Elevated brand stature. ColorPerfect Printing is currently experiencing its highest sales volume to-date.
Redesigned corporate web sites and landing pages for InventHelp and INPEX. Reworked messaging to include value propositions and differentiating factors. Implemented brand standards for color, typography, and artwork. Results: Led to significant gains in lead generation and conversions.
2004 - 2007
Brady Communications / Multimedia Developer and Designer
Responsible for interactive design, animation, programming, and authoring of multimedia and web projects. Projects included web sites, CD-ROMs, DVDs, Pocket PC, kiosks, games, and marketing presentations. Also provided front-end HTML programming, graphic production, quality assurance testing, project management, site maintenance, and audio/video production.
Client projects include Royal Caribbean Cruise Lines, Celebrity Cruise Lines, Tippmann Paintball, Hedstrom, Quad-C Management, Mylan Pharmaceuticals, Dan Rivers, Del Monte, Carnegie Science Center, American Eagle, and PPG Paints.
2003 - 2004
Technical Learning Consultants / Computer & Web-Based Training Designer - Contractor
Designed multimedia computer training for Respironic's Continuum oxygen system. Responsible for interface design, navigation, animation, graphics, video integration, and advanced Flash action scripting. Worked with team of designers and programmers to deliver instructional content and in-depth product simulations.
2002 - 2003
Management Science Associates (MSA) / Multimedia Designer/Developer - Contractor
Design, animation, and programming for computer-based training, web sites, and CD-ROMs. Designed user interfaces, web product tours, electronic/print holiday cards, and graphics. Updated existing training web sites. Developed Flash animation for tradeshow presentations and kiosks. Projects involved producing multimedia training and marketing materials for various MSA software including eSource, EDIT, CytoConnect, Business Gateway, AWS/Links, Broad Vista, Metalsite and Forecast Scenario Builder.
1996 - 2000
Secondary School Admission Test Board (SSATB) / Operations Supervisor
Responsible for the effective movement of work through the departments, processes, and deadlines of the operations center. Supervised tasks for 18 permanent and temporary staff in the following departments: Registration and Data Entry, Shipping and Receiving, Payment Processing, and Customer Service.
1984 - 1995
United States Air Force / Air Crew Life Support Supervisor
Supervised eight-person team responsible for the maintenance of critical aircrew and aircraft equipment. Supervised flight line operations that included prioritizing aircraft work and managing resources to accomplish worldwide missions. Additional duties included: aircrew training, quality assurance, precision equipment, and medical supply.